As Far As The Customer

If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

What Users Want Is Convenience And Results.

Once The Product's Task Is Known, Design The Interface First; Then Implement To The Interface Design.

If Our Field Is "to Advance", We Must - Without Displacing Creativity And Aesthetics - Make Sure Our Terminology Is Clear.

If I Am Correct, The Use Of A Product Based On Modelessness And Monoty Would Soon Become So Habitual As To Be Nearly Addictive, Leading To A User Population Devoted To And Loyal To The Product.