Be More Ambitious. Don't Bunt.

The Temptation To Entertain Instead Of Selling Is Contagious.

If Each Of Us Hires People Who Are Smaller Than We Are, We Shall Become A Company Of Dwarfs. But If Each Of Us Hires People Who Are Bigger Than We Are, We Shall Become A Company Of Giants.

If You Have A Truly Big Idea, The Wrong Technique Won't Kill It. And If You Don't Have A Big Idea, The Right Technique Won't Help You

If It Doesn't Sell, It Isn't Creative.

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.