But I'm Really Trying To

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

I'm The Company Philosopher And The Burr In The Saddle. I'm The One Who Says We Need To Try Harder, Improve The Quality Of Our Products, Become A Part Of The Political Process, Help Elect People Who Are Good For The Environment.

The Whole Purpose Of An Adventure Is To Gain Some Spiritual Or Emotional Insight. When You Compromise The Process, You Compromise The Gain.

Going Back To A Simpler Life Is Not A Step Backwards.

Mainly, My Job Is To Be On The Outside And Bring Ideas Into The Company And Forge Change. Most People Hate Change—it’s Threatening. I Thrive On It.