Choice Is The Only Tool

They [people] Start Asking Themselves "well Which One Is The Best? Which One Would Be Good For Me?" And All Those Questions Are Much Easier To Ask If You're Choosing From Six Than When You're Choosing From 24 And If You Look At The Marketplace Today Most Often We Have A Lot More Than 24 Of Things To Choose From.

I've Done A Number Of Studies With Speed Dating And Match.com And What's Interesting Is That You Know We Still Walk Into A Speed Dating Event, You Know, Thinking About What It Is We're Looking For In A Mate And So You Ask People, Like Women Will Say "i'm Looking For Somebody Who Is Really Kind And Sincere And Smart And Funny."

About 60% Of The People Stopped When We Had 24 Jams On Display And Then At The Times When We Had 6 Different Flavors Of Jam Out On Display Only 40% Of The People Actually Stopped, So More People Were Clearly Attracted To The Larger Varieties Of Options, But Then When It Came Down To Buying, So The Second Thing We Looked At Is In What Case Were People More Likely To Buy A Jar Of Jam. What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

What Is Freedom? Freedom Is The Right To Choose: The Right To Create For Oneself The Alternatives Of Choice. Without The Possibility Of Choice A Man Is Not A Man But A Member, An Instrument, A Thing. —archibald Macleish

We Have The Ability To Create Choice By Altering Our Interpretations Of The World.