Deadlines Have A Lousy Name.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

Who Gets To Decide What You Want?

The Only Path To Amazing Runs Directly Through Not-yet-amazing

Just About Every Great, Brave Or Beautiful Thing In Our Culture Was Created By Someone Who Didn't Do It For Money.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.