If It's Worth Listening To,

A Brilliant Author Or Businesswoman Or Senator Or Software Engineer Is Brilliant Only In Tiny Bursts. The Rest Of The Time, They’re Doing Work That Most Any Trained Person Could Do.

A Product For Everyone Rarely Reaches Much Of Anyone.

Trust Is Precious And Easily Wasted, And Guessing Is A Lousy Foundation For Future Progress.

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

Being A Leader Gives You Charisma. If You Look And Study The Leaders Who Have Succeeded, That's Where Charisma Comes From, From The Leading.