Deny Your Nature, And It

We've Got A Motto Here-you're Tougher Than You Think You Are, And You Can Do More Than You Think You Can.

Blaming The Running Injury Epidemic On Big, Bad Nike Seems Too Easy - But That's Okay, Because It's Largely Their Fault.

Way Before We Were Scratching Pictures On Caves Or Beating Rhythms On Hollow Trees We Were Perfecting The Art Of Combining Our Breath And Mind And Muscles Into Fluid Self-propulsion Over Wild Terrain.

I Have The Idea That Running Shoes Are Based On A Kind Of Cult Idea - That Our Feet Are Flawed And We Need Shoes To Correct Those Flaws. The Shoe Companies Are In The Business Of Selling Shoes. But There's No Evidence From Running Shoe Manufacturers That They're Right. There's No Scientific Data That Running Shoes Reduce Injury.

Everyone Is Built For Running.