Fear Of The Unknown Is

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

Hire Extremely Independent, Intelligent, And Passionate People, Not Necessarily "experts." Maybe Three Or Four Of My Employees Have Mbas, And Those Guys Aren't Necessarily At The Top Of The Food Chain.

You Ask Me About The Past, You Ask Me About The Future, The Only Way To Be Happy Is To Be Living Right Now.

Fear Of The Unknown Is The Greatest Fear Of All.

The Rules Of The Game Must Be Constantly Updated To Keep Up With The Expanding Technology. Otherwise We Overkill The Classic Climbs And Delude Ourselves Into Thinking We Are Better Climbers Than The Pioneers.