Giving Your Team Cover For

Giving Your Team Cover For Their Cowardice Is Foolish. Give Them A Platform For Bravery Instead.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.

Stop Advertising And Start Innovating.

Freedom Isn't The Ability To Do Whatever You Want. It's The Willingness To Do Whatever You Want.

As An Organization Grows And Succeeds, It Sows The Seeds Of Its Own Demise By Getting Boring.