I Purposely Try To Hire

No Young Kid Growing Up Dreams Of Someday Becoming A Businessman. He Wants To Be A Fireman, A Sponsored Athlete Or A Forest Ranger The Lee Iacoccas, Donald Trumps, And Jack Welchs Of The Business World Are Heroes To No One Except Other Businessmen With Similar Values.

We Took Special Pride In The Fact That Climbing Rocks And Icefalls Had No Economic Value In Society...we Were Like A Wild Species Living In The Edges Of An Ecosystem - Adaptable, Resilient And Tough.

The Whole Purpose Of An Adventure Is To Gain Some Spiritual Or Emotional Insight. When You Compromise The Process, You Compromise The Gain.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

Just Why Is Yosemite Climbing So Different ? Why Does It Have Techniques, Ethics And Equipment All Of Its Own ? The Basic Reason Lies In The Rock Itself. Nowhere Else In The World Is The Rock So Exfoliated, So Glacier-polished And So Devoid Of Handholds. All Of The Climbing Lines Follow Vertical Crack Systems. Every Piton Crack, Every Handhold Is A Vertical One. Special Techniques And Equipment Have Evolved Through Absolute Necessity.