We Took Special Pride In

Going Back To A Simpler Life Based On Living By Sufficiency Rather Than Excess Is Not A Step Backward. Rather, Returning To A Simpler Way Allows Us To Regain Our Dignity, Puts Us In Touch With The Land, And Makes Us Value Human Contact Again.

To Do Good, You Actually Have To Do Something.

We're A Part Of Nature. As We Destroy Nature, We Destroy Ourselves. It's A Selfish Thing To Want To Protect Nature.

My Favorite Quote About Entrepreneurship Is That To Understand An Entrepreneur, You Should Study A Juvenile Delinquent. They're Both Saying: "this Sucks And I'm Going To Do It Another Way." You Have To Want To Break The Rules And Prove That Your Way Works.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.