If You Want To Be

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

Failure Comes Part And Parcel With Invention. It’s Not Optional.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.

I'm Skeptical That The Novel Will Be "re­invented." If You Start Thinking About A Medical Textbook Or Something, Then, Yes, I Think That's Ripe For Reinvention. You Can Imagine Animations Of A Beating Heart. But I Think The Novel Will Thrive In Its Current Form. That Doesn't Mean That There Won't Be New Narrative Inventions As Well. But I Don't Think They'll Displace The Novel.

Determine What Your Customers Need, And Work Backwards.