Marketing Begins Before The Product

In The Long Run, Doing Work That's Important Leads To More Happiness Than Doing Work That's Merely Profitable.

Winners Quit All The Time. They Just Quit The Right Stuff At The Right Time.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

Tribes Makes Our Lives Better, And Leading A Tribe Is The Best Life Of All.

The Best Time To Start Promoting Your Book Is Three Years Before It Comes Out. Three Years To Build A Reputation, Build A Permission Asset, Build A Blog, Build A Following, Build Credibility And Build The Connections You'll Need Later.