Marketing Is Really Theater. It's

If You Spend Too Much Time Worrying About How Other People Perceive You, You'll Never Break The Rules.

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.

I Have Found That I Always Learn More From My Mistakes Than From My Successes. If You Aren't Making Some Mistakes, You Aren't Taking Enough Chances.

You Can't Be No. 1 Unless You Think Like No. 1. You Have To Appear Like No. 1.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data