No Great Marketing Decisions Have

What Makes Steve [jobs'] Methodology Different From Everyone Else's Is That He Always Believed The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do. He's A Minimalist.

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

Innovation Has Never Come Through Bureaucracy And Hierarchy. It's Always Come From Individuals.