Most Phenomenal Startup Teams Create

The Hardest Part Is The Grueling Work Of Constantly Being Wrong.

The Only Way To Win Is To Learn Faster Than Anyone Else.

Learning To See Waste And Systematically Eliminate It Has Allowed Lean Companies Such As Toyota To Dominate Entire Industries. Lean Thinking Defines Value As 'providing Benefit To The Customer'; Anything Else Is Waste.

Products A Start-up Builds Are Really Experiments…learning About How To Build A Sustainable Business Is The Outcome Of Those Experiments [which Follow] A Three-step Process: Build, Measure, Learn.” “[a Startup Is] … An Organization Dedicated To Creating Something New Under Conditions Of Extreme Uncertainty.

Customers Don't Care How Much Time Something Takes To Build. They Care Only If It Serves Their Needs.