People's Interest Is In The

Really Great Design Is Hard. Good Is The Enemy Of Great.

Simplicity Is Really Hard.

True Simplicity Is, Well, You Just Keep On Going And Going Until You Get To The Point Where You Go... Yeah, Well, Of Course.

We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.