The Book Is Not Really

Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.

Percentage Margins Don't Matter. What Matters Always Is Dollar Margins: The Actual Dollar Amount. Companies Are Valued Not On Their Percentage Margins, But On How Many Dollars They Actually Make, And A Multiple Of That.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

Our Biggest Cost Is Not Power, Or Servers, Or People. It's Lack Of Utilization. It Dominates All Other Costs.

Our Premise Is There Are Going To Be A Lot Of Winners. It's Not Winner Take All. Other People Do Not Have To Lose For Us To Win.