The Reason It Was So

Surfing And Climbing Are Both Useless Sports. You Get To Be Conquistadors Of The Useless. You Climb To The Summit And There Is Nothing There. And You Could Hike To The Top From Another Direction. How You Get There Is The Important Part. It's The Same With Surfing.

There Is A Beginning And End To All Life - And To All Human Endeavors. Species Evolve And Die Off. Empires Rise, Then Break Apart. Businesses Grow, Then Fold. There Are No Exceptions. I'm Ok With All That. Yet It Pains Me To Bear Witness To The Sixth Great Extinction, Where We Humans Are Directly Responsible For The Extirpation Of So Many Wonderful Creatures And Invaluable Indigenous Cultures. It Saddens Me To Observe The Plight Of Our Own Species; We Appear To Be Incapable Of Solving Our Problems.

While Our Managers Debated What Steps To Take To Address The Sales And Cash-flow Crisis, I Began To Lead Week-long Employee Seminars In What We Called Philosophies. We'd Take A Busload At A Time To Places Like Yosemite Or The Marin Headlands Above San Francisco, Camp Out, And Gather Under The Trees To Talk. The Goal Was To Teach Every Employee In The Company Our Business And Environmental Ethics And Values.

The Hardest Thing In The World Is To Simplify Your Life; It’s So Easy To Make It Complex.

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.