The Reason We Race Isn't

The Reason We Race Isn't So Much To Beat Each Other... But To Be With Each Other.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

Perhaps All Our Troubles - All The Violence, Obesity, Illness, Depression, And Greed We Can't Overcome - Began When We Stopped Living As Running People. Deny Your Nature, And It Will Erupt In Some Other, Uglier Way.

I Have The Idea That Running Shoes Are Based On A Kind Of Cult Idea - That Our Feet Are Flawed And We Need Shoes To Correct Those Flaws. The Shoe Companies Are In The Business Of Selling Shoes. But There's No Evidence From Running Shoe Manufacturers That They're Right. There's No Scientific Data That Running Shoes Reduce Injury.

The 'tarahumara' Use Their Legs 'as Designed.' By Running At A Young Age With Minimal Footwear, They Naturally Develop The Best Biomechanical Use Of Their Legs. Cushioned Shoes Restrict Foot Movements And Allow For Over-striding. Short Strides Are Natural.