The Revolution Starts At The

Mainly, My Job Is To Be On The Outside And Bring Ideas Into The Company And Forge Change. Most People Hate Change—it’s Threatening. I Thrive On It.

I'm The Company Philosopher And The Burr In The Saddle. I'm The One Who Says We Need To Try Harder, Improve The Quality Of Our Products, Become A Part Of The Political Process, Help Elect People Who Are Good For The Environment.

I Purposely Try To Hire People Who Are Really Self-motivated And Good At What They Do, And Then I Just Leave Them Alone.

I Believe The Accepted Model Of Capitalism That Demands Endless Growth Deserves The Blame For The Destruction Of Nature, And It Should Be Displaced. Failing That, I Try To Work With Those Companies And Help Them Change The Way They Think About Our Resources.

If You Want To Understand The Entrepreneur, Study The Juvenile Delinquent. The Delinquent Is Saying With His Actions, ‘this Sucks, I’m Going To Do My Own Thing.’