The Sole Purpose Of Business

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

I Regard A Great Ad As The Most Beautiful Thing In The World.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.