The Starbucks Customer And The

Always Challenge The Old Ways.

I Think We Are Living In A Time Where The Consumer Has Lots Of Choices, Whether It's Coffee, Newspapers Or Whatever It Is. And There Is Parity In The Market Place And As A Result Of That The Consumer Is Beginning To Make Decisions, Not Just On What Things Cost And The Convenience Of It.

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart.

The Leaders In Washington Have Got To Come Together In A Bipartisan Way And Do The Right Thing For The People Who Are Being Left Behind. We Cannot Have An America That Is Only Based On The Wealthy.

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.