Traveling Is My Form Of

I Took A Dozen Of Our Top Managers To Argentina, To The Windswept Mountains Of The Real Patagonia, For A Walkabout. In The Course Of Roaming Around Those Wild Lands, We Asked Ourselves Why We Were In Business And What Kind Of Business We Wanted Patagonia To Be. A Billion-dollar Company? Okay, But Not If It Meant We Had To Make Products We Couldn't Be Proud Of. And We Discussed What We Could Do To Help Stem The Environmental Harm We Caused As A Company. We Talked About The Values We Had In Common, And The Shared Culture That Had Brought Everyone To Patagonia, Inc., And Not Another Company.

Real Adventure Is Defined Best As A Journey From Which You May Not Come Back Alive, And Certainly Not As The Same Person.

The Hardest Thing In The World Is To Simplify Your Life; It’s So Easy To Make It Complex.

If You Want To Understand The Entrepreneur, Study The Juvenile Delinquent. The Delinquent Is Saying With His Actions, ‘this Sucks, I’m Going To Do My Own Thing.’

Mainly, My Job Is To Be On The Outside And Bring Ideas Into The Company And Forge Change. Most People Hate Change—it’s Threatening. I Thrive On It.