Try And Inject Into Every

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.

I Figure That My Staff Will Be Less Reluctant To Work Overtime If I Work Longer Hours Than They Do.

I Have Noticed That Agencies Which Are Full Of Fun And Ferment Seem To Create The Best Advertising. If You Are Not Happy In Advertising, For Goodness Sake Find A Job In Which You Would Be Happy. For As Far As I Know, We Pass This Way Only Once

Don’t Just Create Content To Get Credit For Being Clever — Create Content That Will Be Helpful, Insightful, Or Interesting For Your Target Audience.

I Was Doing A Campaign Once For A Manufacturer, And I Couldn't Think Of An Ideas, And I Was Kind Of Desperate About It. The Night Before I Had To Show Something To My Client I Had A Dream, An Interesting Dream. I Woke Up And For Once In My Life I Wrote It Down And Went Back To Sleep Next Morning I Went To The Office And Had That Dream Out Into A Tv Commercial Which Is Still Running Thirty Years After And Which Has Made That Particular Product The Leader In Its Field.