What The Customer Buys And

For New Technology To Replace Old, It Has To Have At Least Ten Times The Benefit.

Marketing Is The Distinguishing, Unique Function Of The Business.

Strategic Planning Is The Continuous Process Of Making Present Entrepreneurial (risk-taking) Decisions Systematically And With The Greatest Knowledge Of Their Futurity; Organizing Systematically The Efforts Needed To Carry Out These Decisions; And Measuring The Results Of These Decisions Against The Expectations Through Organized, Systematic Feedback.

Business Is Society's Change Agent.

It Has Been Said, And Only Half In Jest, That A Tough, Professionally Led Union Is A Great Force For Improving Management Performance. It Forces The Manager To Think About What He Is Doing And To Be Able To Explain His Actions And Behavior.