When You Don't Know The

[our Employees] Do It Not Because We Pay Them More, But Because They Want To Be Part Of Something.

Giving Feels Good, But It's Also Good For The Bottom Line. Charity Is A Viable Growth Strategy For A Lot Of Companies. Our Customers Get Excited To Be A Part Of What We're Doing. If You Ask Anyone Wearing Toms How They First Heard About Us, Most Won't Mention An Advertisement; They'll Say A Friend Told Them Our Story.

Facts Are Neutral Until Human Beings Add Their Own Meaning To Those Facts. People Make Their Decisions Based On What The Facts Mean To Them, Not On The Facts Themselves. The Meaning They Add To Facts Depends On Their Current Story … Facts Are Not Terribly Useful To Influencing Others. People Don’t Need New Facts—they Need A New Story.

Giving Does Not Just Feel Good, But It's Really, Really Good For Business, And It's Good For Your Personal Brand.

When You Don't Know The Rules, You Break Them All. It's Hard To Take Big Risks When You Know The History Of An Industry And What Has Worked And What Didn't.