When You Reach For The

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

I Regard A Great Ad As The Most Beautiful Thing In The World.

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.