You Have To Remember This

I Live For The Moment. I'm Basically A Buddhist-type Person. I'm Just Here Right Now, And I Don't Think About What's Going To Happen A Hundred Years From Now. I Try To Concentrate On What's Going On Right Now. But I'm Really Trying To Run This Company Like It Is Going To Be Here A Hundred Years From Now. That's What's Important.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

The Hardest Thing In The World Is To Simplify Your Life; It’s So Easy To Make It Complex.

You Climb To The Summit And There Is Nothing There.