A Computer Shall Not Waste

If Our Field Is "to Advance", We Must - Without Displacing Creativity And Aesthetics - Make Sure Our Terminology Is Clear.

An Unlimited-length File Name Is A File. The Content Of A File Is Its Own Best Name.

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.

If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

Users Do Not Care About What Is Inside The Box, As Long As The Box Does What They Need Done.