Don't Create For The Masses.

Everyone Is Not Your Customer.

Marketing Begins Before The Product Is Launched.

Products That Are Remarkable Get Talked About.

More Time [to Decide] Without More Information Just Creates Anxiety, Not Insight.

A Brilliant Author Or Businesswoman Or Senator Or Software Engineer Is Brilliant Only In Tiny Bursts. The Rest Of The Time, They’re Doing Work That Most Any Trained Person Could Do.