I Am One Who Believes

A Good Ad Which Is Not Run Never Produces Sales.

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.