I Think A Smart Woman

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

What Helps People, Helps Business.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'