I Think A Smart Woman

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

A Good Ad Which Is Not Run Never Produces Sales.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.