Too Many Ads That Try

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Plan The Sale When You Plan The Ad

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.