Too Many Ads That Try

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.