Too Many Ads That Try

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.