Marketing Is A Contest For

Perhaps Your Challenge Isn't Finding A Better Project Or A Better Boss. Perhaps You Need To Get In Touch With What It Means To Feel Passionate. People With Passion Look For Ways To Make Things Happen.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

Selling To People Who Actually Want To Hear From You Is More Effective Than Interrupting Strangers Who Don't.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.

Marketing Begins Before The Product Is Launched.