Our Offices Must Always Be

No Sale, No Commission. No Commission, No Eat. That Made An Impression On Me.

Most Headlines Are Set Too Big To Be Legible In The Magazines Or Newspaper. Never Approve A Layout Until You Have Seen It Pasted Into The Magazine Or Newspaper For Which It Was Destined. If You Pin Up The Layouts On A Bulletin Board And Appraise Them From Fifteen Feet, You Will Produce Posters.

If You Ever Find A Man Who Is Better Than You Are - Hire Him. If Necessary, Pay Him More Than You Pay Yourself.

It's Not Creative Unless It Sells.

Readers Travel So Fast They Don't Stop To Decipher The Meaning Of Obscure Headlines.